The Money is in the List
Most likely you’ve heard this important digital business proverb.
So maybe you’re wondering…
What’s all the hype and why do I need one right away?
What’s the big deal?
- They display stability and credibility.
- They’re simple and inexpensive
- Your grandma, your 9-year old, and everyone in-between know how to read and send one.
The thing is, an email list, properly paired with your marketing makes for one heck of a system to generate easy income.
From Snail Mail to Marketing Magic
You may be surprised at how many advantages email has over other forms of marketing. The following are five benefits, statistics, and a few explanations why the money is in the list:
Benefit #1 – Time and Cost Savings
Emails are easy to set up and very inexpensive. And automation makes them even easier.
You don’t need employees, offices, or even stationary to send an automated email. You can send them from anywhere (including the comfort of your couch), and you can set up emails at a pre-specified date and time to reach people all over the world.
Newsletters, event invites, offers, challenges, specials, and other promotional information can all be sent at just the right moment. Because TIMING is very important.
Email marketing is the type of marketing you can do exactly when you want, as often as you like. With a click of a button, you can send thousands of customers relevant and interesting information exactly when they need it most.
Yes, the list is about the VIP subscribers and what’s in it for them. But, why not simultaneously consider your needs? Need money now? No worries! A quick promotional email to your list could reap the rewards of a few sales that very same day.
Especially given that 70% of people open their emails hoping to find a special or discount.
Benefit #2 – Testing the Market
Taking into account the future of your business, some of the best input comes from existing customers and the people who have already expressed interest in your previous offers.
So, when you conveniently have them all on a mailing list, you’re winning.
Send them a survey about a current product, new product, or service, and let THEM inform you what THEY want and need it most.
Why not engage your subscribers with an offer to ask you anything? Or how about asking your subscribers for quick testimonials about how they have benefited from one of your services.
Most important though, remember, it’s not primarily about you, it’s about serving the clients and customers!
Benefit #3 – Measurable and Informative
Nobody wants to be accused of sending boring, spam-filled annoying emails. Want to make sure your emails are providing your customers with valuable information?
Well, email marketing provides some of the best marketing feedback you’ll ever receive.
With email marketing, you’re able to keep track of the number of clicks, which links get clicked most, location, unsubscribes, bounce rates, and so much more.
This type of data-rich information helps determine which subject lines, customer segments, and contents are most effective in appealing to your customers. You’ll be able to measure the return on your investment, user engagement, and exact source of sales to help make smart, informed, and effective marketing decisions.
Benefit #4 – Getting Personal
Customer relationship management (CRM) is important for every business out there. And the way to keep strong ongoing relationships with your customers is by offering a personalized touch.
By tweaking something as simple as a subject line, you can tailor your approach based on what individual customers want and need.
You can also segment your lists by gender, location, or any other available characteristics to ensure you’re sending your customers the exact information that’s relevant to them. We call that behavioral marketing. It’s powerful!
I think it’s easy to forget this sometimes.
Benefit #5 – Making Sales
Of course, the primary benefit, the whole reason you’re in business… to generate sales.
You’d agree that sending an email to a friend is super easy, right?
When done with good taste, emails to your target market can boost your brand reputation and at the same time spread the word about your product and service offerings. This leads to more orders, more subscriptions, and more demand for your services.
It’s more opportunity to serve your ideal clients!
All of this is achieved with a simple, highly inexpensive, and very effective approach known to the best as, the list. That’s right, now you’re starting to see the magic. The money is in the list!
“A blossoming email list is a SUPER POWER for converting sales.”
Want to Create Your Own Email List and Marketing Campaigns?
Are you curious? Do you want in on this highly lucrative marketing method? Here’s your ticket to the program we think is the easiest and the best on the market today: Active Campaign.
Wait!? Not yet convinced? Want more statistics?
Grab this free statistical resource: What Every Business Owner Needs To Know
Next step… rip away the reliance on social media and get started building your very own list. Start creating your own marketing campaigns for more financial control with more time freedom.
Step one is to begin collecting those email addresses, both through your personal networks and through email subscriptions when customers sign up for your promotions and free giveaways.
We use Active Campaign for all our email marketing automation. It’s amazingly simple and easy to use!
Looking for some help? We aim to serve. Set up a quick call to discuss.
Things don’t have to be hard if you work smart!
Hard work works. Smart work works harder.
At Build Brilliance Business Solutions, we want you to SUCCEED in your business. When you thrive, we thrive. If we’re connected, there’s no reason not to unleash your full business potential!
Are you experiencing bottlenecks in your business? Need more effective SYSTEMS? Automations? Reach out – raise a hand – let’s hop on a call.
Let’s get the bottlenecks removed, get your business ignited, and get you to the top!
P.S. want to cut right to the chase and get started today? Grab this special resource to jumpstart your financial freedom without having to jump on a call.