Marketing is a large, fast-paced and often confusing field for many business owners.
In this article, we’re going to arm you with information and tools to help you.
There are so many methods and marketing strategies nowadays, sometimes it may be difficult to know where to begin. What’s the difference? Where do you start?
Traditional organic marketing is usually where new entrepreneurs begin. It’s always a good starting point. But it doesn’t have to be where your marketing efforts stop. To connect with potential clients more quickly and to scale, I recommend implementing value-based attraction marketing also. This method of marketing is much more duplicatable, repeatable and effective than other methods allow. So, let’s invest a moment together to go through both.
Organic marketing is a classic marketing method. You’re likely already familiar with it. In this case, the word organic means natural or unpaid. Simply put, potential clients find you without the aid of paid marketing tools or ads.
If you have an effective, aesthetically pleasing website, optimized web pages for search engines without paid links and are growing your social media presence without ads, you are practicing organic marketing.
While organic marketing has many positive aspects, speed is rarely one of them. It may take months or years for potential clients to discover you using only organic marketing. And it may take even longer for them to learn about your high-quality product or service.
Sometimes new business owners are resistant to spending money on ads and rely only on organic marketing. Despite best efforts, if you choose this method, you’ll likely miss out on lots of early possible business. That does not have to be the case.
Value-Based Attraction Marketing
Value-based attraction marketing is precisely what the name implies. With value-based attraction marketing, you offer something of value at no monetary cost to attract prospective clients in the ideal target market.
For example, you may offer a free eBook, a 5-day challenge or access to a video tutorial in exchange for opt-in to your mailing list, which is value-based attraction marketing. You can also host social media giveaways where ideal prospects have the chance to win a product if they like a post and follow your account. Or perhaps you’ve tried free plus shipping book offers. These are all value-based attraction marketing examples.
“The best marketing strategy ever: CARE.” –Gary Vaynerchuk,
Who doesn’t like an unexpected gift, freebie or giveaway, right? Free stuff is irresistible. While it is perfectly rational to minimize personal spending, people tend to assign a disproportionately large value to items that come at zero financial cost. And, because everyone likes to feel as if they are getting something free, value-based marketing is extremely effective.
As illustrated above, human decision-makers are notoriously drawn to the lure of giveaways, and examples of this are everywhere. The advantage is, once a potential client follows you on social media or receives your emails, so long as you cultivate the customer value journey, they are far more likely to become a loyal committed client than they are without that contact.
In the end, it is up to you to decide which marketing strategies are best for you and your company. Organic, inorganic, behavioral, attraction, value-based marketing, these are only a few of a wide range of methods available to you.
If you are looking to scale your business and would like expert advice to aid you on your marketing journey, contact the Build Brilliance Team today to schedule your appointment.