Episode #55 How To Find Joy As An Entrepreneur With Laura Rotter


Today’s guest, Laura Rotter, spent years working on Wall Street. One day, she woke up and realized that she was using her life to make money. Now, she uses money to make her life while helping others do the same. 

Laura is the founder of True Abundance Advisors, a financial life-planning firm focused on helping mid-life professionals transition into new careers and opportunities. She strives to give her clients financial stability and satisfaction in their lives. 

Combining Freedom with Creativity

Laura’s favorite thing about being in business is the freedom to be creative. After starting her own business, she found joy in building the company with her ideal image. She has total freedom when it comes to marketing, sales and systems. 

While not usually a fan of systems, she embraced having processes and workflows in place to enhance her freedom and creativity. She is now able to establish systems that work for her, which comes in handy during these crazy, uncertain times. 

Showing Gratitude as an Entrepreneur

As entrepreneurs and business owners, it’s easy for us to focus only on the destination, feeling dissatisfied with the journey and inevitable roadblocks along the way. Laura implores business owners to start practicing gratitude. Start focusing on all the good in your life, whether it be your team members, satisfied clients, friends or family. 

Showing gratitude allows us to be more present. Many entrepreneurs let their ambition take over, losing sight of what’s going on in the present moment. Laura highlights the term “ease” as a way to help her slow down and take time for herself, practicing daily meditation and other mindfulness practices. 

She encourages all business owners to take time for themselves. Whether it’s a 10-minute walk, going to the gym, eating a nourishing meal or writing in your journal, it’s essential to have time for peace and joy. 

Are you a business professional going through a career change or life transformation? Laura is ready to help you! With over 30 years of experience, she’s an expert in financial planning and stability. Click here to visit her website and learn more about her services. 

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